Today marks the end of World Breastfeeding Week—an international celebration of breastfeeding, and the health of babies and mothers. The health benefits of breastfeeding for both children and mums are clear, including lower instances of respiratory illness, middle ear infections, type 1 diabetes and childhood leukaemia. Breastfeeding is also known to encourage faster birth recovery in mums, and to reduce the risk of ovarian and breast cancers. Despite its many benefits, breastfeeding continues to attract stigma. Let us remember that discrimination on the basis of breastfeeding is explicitly illegal in all areas of public life. World Breastfeeding Week is about increasing awareness of breastfeeding to promote and support breastfeeding mums. It also gives us an opportunity to recognise the many mums and carers who experience complications with breastfeeding and the significant distress and pain that can sometimes cause. I acknowledge the important work of the Australian Breastfeeding Association, the Australian Breastfeeding Association Inner West Sydney and all of their volunteers to support mums, parents and carers.